Largest brands in China in 2012, by total ad spend

Published by Statista Research Department, Feb 16, 2013
The statistic shows the largest brands in China in 2012, by total traditional media advertising expenditure. In 2012, Unilever's brand Lux accounted for 0.5 percent of the Chinese advertising market volume.

Largest brands in China in 2012, by total traditional media advertising expenditure

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Release date

February 2013

Region

China

Survey time period

2012

Supplementary notes

Traditional media advertising includes television (excl. advertising on television in public transportation), news papers, magazines, radio and outdoor advertising (excl. subway).

The leading twenty brands had a market share of 15 percent as of 2012.

The title of the report has been translated from Chinese.

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