Number of McDonald's restaurants in Europe 2016-2018, by country

In 2018, the European country in which McDonald’s operated and franchised the majority of its establishments was Germany. France (including Monaco), accounted for the second largest number of McDonald’s restaurants in 2018 with 1,463 units.

Leading quick service restaurant franchises in Europe 

While McDonald’s is well established in Europe, it ranked second among other leading restaurant franchises in Europe in 2018 in terms of units. Top ranked was global sandwich chain Subway, which operated and franchised a total of nearly 45 thousand units. As was previously mentioned, Germany was the country with the highest number of McDonald's in Europe in 2018, therefore it may come as no surprise that Subway had less than half the number of restaurants in Germany than McDonald's. In addition, a survey conducted in 2018 found that McDonald’s was also the most popular fast food restaurant chain in Germany. Subway, however, only ranked fourth after fellow U.S. company Burger King and German fast food chain Nordsee.

 The U.S. remains McDonald’s most lucrative market

Despite Europe being a big market for McDonald’s, the company is most represented in its native country of the United States. In 2018, the U.S. accounted for nearly 14 thousand McDonald’s restaurants out of the 38 thousand McDonald’s establishments worldwide. In terms of revenue, the U.S. market accounted for the largest share of the company’s total revenue in 2018. In that financial year, McDonald’s global revenue was over 21 billion U.S. dollars – of which almost 7.7 billion were generated in the United States.

Number of McDonald's restaurants in Europe from 2016 to 2018, by country

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Source

Release date

April 2019

Region

Europe

Survey time period

2016 to 2018

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Statistics on "Restaurants and food services in Europe"

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