Distribution of digital ad spend in the UK by format 2011-2017

The timeline presents data on the distribution of digital advertising spending in the United Kingdom in 2011 and 2012, by format, and provides a forecast for the period 2013 to 2017. Video advertising is expected to account for 11 percent of total digital ad spend in the UK in 2016, up from 2.3 percent in 2011.

Distribution of digital advertising spending in the United Kingdom (UK) from 2011 to 2017, by format

Characteristic	Search	Display**	Video (subcategory of display)	Classifieds	Other***
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Release date

December 2013

More information

Region

United Kingdom

Survey time period

2011 and 2012

Special properties

includes mobile ads within the existing formats

Supplementary notes

* Forecast.
** Banners, rich media, sponsorships, video
*** Lead generation, mobile SMS/MMS, solus e-mail
eMarketer benchmarkts its UK digital ad spending projections against the IAB UK/PwC/Warc data for with the last full year measures was 2012.
Distribution figures have been calculated by Statista using eMarketer digital advertising spending figures.

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