Distribution of exhibition spending in the U.S. 2012

This statistic shows in what ways exhibiting companies spent their annual exhibiting budget in the United States in 2012. According to the source, spending on the exhibit space accounted for 36 percent of the total spending, while promotion accounted for only six percent.
Total U.S. exhibition spending amounted to 24.54 billion U.S. dollars.

Distribution of exhibition spending in the United States in 2012

Characteristic	Share of total annual spending*
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Release date

August 2012

More information

Region

United States

Survey time period

Summer 2012

Number of respondents

n = 233

Special properties

sampled from The International Center for Exhibitor and Event Marketing database and Exhibitrack's Top 250 Trade Exhibition List

Method of interview

Online survey

Supplementary notes

* Direct spending for 2012 is estimated based on its historical relationship with the CEIR Index's revenue (or revenue metric) and forecast for the 2012 real revenues using CEIR's Predict Model as published in the 2011 CEIR Index Report.
** Show services include material handling, installation and dismantling, electrical, furnishings, Internet, A/V, floral, food and beverage, cleaning services, etc.
*** Promotions include pre-show, on-site and post-show activities -- collateral, advertising via all channels, sponsorships, giveaways, etc.
**** Lead management and measurement includes lead retrieval equipment, post-event follow-up and tracking, etc.

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