Digital locker impact on video purchases/rentals in the U.S. 2012

This statistic shows the reported impact that offering digital locker services would have on consumer video purchasing and renting. According to the statistic, 23 percent of respondents reported they would buy "somewhat more" video if they had a digital locker, and four percent reported they would buy video significantly more.

If you had a digital locker, how would that change the amount of video you buy or rent?*

Characteristic	Buy	Rent
Significantly less	3%	5%
Somewhat less	8%	10%
No change	62%	66%
Somewhat more	23%	15%
Significantly more	4%	4%

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Release date

December 2012

More information

Region

United States

Survey time period

March 2012

Number of respondents

n = 1,152

Age group

13 years and older

Special properties

U.S. broadband users between 13 and 75 years of age

Supplementary notes

* During the survey, this question was posed as follows: "If you had a digital locker with all of the features you have just evaluated, how would that change the amount of video you buy or rent?" The source did not specify the exact features of the digital locker. For more information, see source, page 8.

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