U.S. Instagram usage reasons 2019

This statistic presents the reasons for being on Instagram according to users in the United States as of the third quarter of 2019. According to the findings, 67 percent of respondents stated that they used Instagram to stay in contact with friends and family. A further 47 percent of respondents stated that they used Instagram for entertainment purposes.

Leading Instagram usage reasons according to users in the United States as of 3rd quarter 2019

Share of respondents
To keep contact with friends and family 67%
To get entertainment 47%
To follow brands / companies 34%
To get news 15%
To strengthen professional network 13%
Other purposes6%
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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

United States

Survey time period

Q3 2019

Number of respondents

2,100 respondents

Age group

15 years and older

Special properties

among Instagram users

Method of interview

Online panel

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