Facebook ads' ROI compared to other online platforms' ROI as of January 2013
The statistic presents marketrs' and media executives' opinion on Facebook advertising return on investment as compared to ROI generated by other online platforms. During the survey carried out in January 2013 among the subscribers of an American advertising magazine, over 29 percent found ROI generated by Facebooks ad was inferior to the ROI generated by other platforms such as Google or Yahoo.