Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowGeneral Mills: total number of employees worldwide 2008-2023
General Mills added substantially to its employment base over the years, growing by a third from 2008 to 2023. In 2023, the corporation employed approximately 34,000 part-time and full-time employees around the world.
General Mills
The food giant General Mills is based in the United States and operates some of the most popular and iconic brands in supermarkets all across the world. A few of their most success brands are Cheerios, Betty Crocker, Gold Medal, and Pillsbury. Between 2014 and 2017 the company experienced a decline in net sales worldwide. However, General Mills global net sales between 2017 and 2020 have exhibited a positive trend.
Breakfast Cereal Retail in the U.S.
Cereal has a long tradition of being a quick and easy breakfast food among American consumers. It comes in so many varieties that there is sure to be something on the market for nearly everyone. Cereal is tied for the second biggest product category for General Mills, a segment which includes the brands Cheerios and Wheaties. In 2019, General Mills Honey Nut Cheerios was the leading name brand cereal in the United States, with private label cereal brands generating the highest volume of dollar sales.
