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Ford Motor's advertising spending in the U.S. 2007-2018

Ford Motor Company's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)

by A. Guttmann, last edited Sep 20, 2019
Ford Motor's advertising spending in the U.S. 2007-2018 In 2018, Ford Motors spent 2.33 billion U.S. dollars on advertising in the United States. In the decade before that, Ford Motors started off strong by investing in advertising approximately 2.5 billion U.S. dollars in 2007, but had a turbulent path since. Besides 2007, the company’s advertising spending also peaked in 2013 and 2015. In 2013, Ford bought a 60-second advertising spot for the Lincoln brand in Super Bowl, which was surprising, since the company usually does not advertise in the sporting event.
Ford Motors: revenue and research

In 2018, Ford Motors generated 160 billion U.S. dollars in revenue, ranking behind automotive heavyweights like Volkswagen and Toyota Motors, but managed to stay in the top five leading car manufacturers worldwide.
The company cited global redesigning for the lack of higher revenues, like the decision to create a standalone Chinese business unit, and an alliance with Volkswagen AG to jointly develop commercial vehicles beginning in 2020. This alliance is aimed at efficient product development, and saving on investment costs, but won’t entail a cross-ownership.
The automotive giant spent over eight billion U.S. dollars on research and development in 2018. Ford states that they are now focusing on smart vehicles built on trusted self-driving systems. The company established Ford Smart Mobility LLC in 2016 to develop and invest in mobility services.
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Ford Motor Company's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)

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