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Digital buyer penetration in Middle East and Africa from 2014 to 2019
Middle East and Africa: digital buyer penetration 2014-2019
This statistic gives information on the digital buyer penetration in Middle East and Africa from 2014 to 2019. In 2015, 34 percent of internet users in Middle East and Africa had purchased products online. In 2018, this figure is expected to grow to 37 percent.
Digital buyer penetration in Middle East and Africa from 2014 to 2019
Share of internet users
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Source

Release date

February 2016

Region

Africa, MENA

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.

Middle East and Africa: digital buyer penetration 2014-2019
This statistic gives information on the digital buyer penetration in Middle East and Africa from 2014 to 2019. In 2015, 34 percent of internet users in Middle East and Africa had purchased products online. In 2018, this figure is expected to grow to 37 percent.
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