Ad spend per vehicle sold of selected car brands in the U.S. 2022

Advertising spending per vehicle sold of selected automobile brands in the United States in 2022

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Release date

June 2023

Region

United States

Survey time period

2022

Special properties

measured media spending: based on brands selling at least 5,000 vehicles in the U.S. in the measured year

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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