This statistic displays the results of a survey of marketers in the United Kingdom regarding the use of content creation outsourcing in 2012. During the survey, 55 percent of respondents reported using only in-house content creation.
Who creates your content?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Types of content used in marketing worldwide 2022
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic Companies with a content marketing strategy worldwide 2019-2022
- Premium Statistic Reasons for the success of content marketing in Denmark 2021
- Premium Statistic Content marketing strategy among companies in Denmark 2015-2021
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
- Premium Statistic Success of content marketing in companies in Denmark 2020
- Premium Statistic Frequency of publishing new content among companies in Denmark 2019
- Basic Statistic Share of companies that have used social media in Denmark 2017
About the region
10
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Most sought-after skillsets in content marketing in the UK 2020
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic E-mail message types used to achieve email campaign goals in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Basic Statistic Parental concerns about video gaming in the UK 2022, by age group
- Premium Statistic Marketing budget revision in the UK Q2 2023, by category
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
Selected statistics
1
Other regions
10
- Premium Statistic Coronavirus impact on marketing budgets in Finland 2020
- Premium Statistic Improvement of the customer journey and experience through digital in France 2018
- Basic Statistic Survey on impact of social media on companies in Denmark 2017
- Premium Statistic Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Premium Statistic Types of content marketing services offered by agencies to clients in the U.S. 2019
- Premium Statistic Distribution of the content marketing budget in Belgium 2018, by activity
- Premium Statistic Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Premium Statistic Italy: best corporate website solutions for SEO actions in 2016 and 2017
- Premium Statistic Latin America: leading inbound marketing priorities 2018
- Premium Statistic Ad spend of Sportsbet in Australia 2013-2018
Related statistics
10
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Most effective social media for content distribution in Denmark 2021
- Premium Statistic Swedish companies with most effective digital marketing 2020
- Premium Statistic Industries with most effective digital marketing in Sweden 2020
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel
- Premium Statistic Distribution of marketing spending in Sweden 2019, by channel and revenue
- Premium Statistic Distribution of the content marketing budget in Norway 2018, by activity
- Premium Statistic Companies using different content promotion methods in Denmark 2018
- Premium Statistic companies using different content promotion methods in Norway 2018
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
Further related statistics
8
- Netflix's streaming content obligations 2010-2023, by type
- FIFA: revenue from marketing rights 2003-2022
- FIFA broadcasting revenue 2015-2023
- Average time spent with magazines in North America in 2018, by format
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Podcast consumption on mobile in the U.S. 2017
- Operational concerns for nonprofit organizations in the United States 2012
Further Content: You might find this interesting as well
Statistics
- Netflix's streaming content obligations 2010-2023, by type
- FIFA: revenue from marketing rights 2003-2022
- FIFA broadcasting revenue 2015-2023
- Average time spent with magazines in North America in 2018, by format
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Podcast consumption on mobile in the U.S. 2017
- Operational concerns for nonprofit organizations in the United States 2012
NewsReach. (December 18, 2012). Who creates your content? [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who creates your content?." Chart. December 18, 2012. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. (2012). Who creates your content?. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach. "Who Creates Your Content?." Statista, Statista Inc., 18 Dec 2012, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/
NewsReach, Who creates your content? Statista, https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/ (last visited April 20, 2024)
Who creates your content? [Graph], NewsReach, December 18, 2012. [Online]. Available: https://www.statista.com/statistics/265707/content-creation-outsourcing-in-the-uk/