Distribution of marketing budget in the UK in 2013, by channel

This statistic shows the results of a survey of in-house (company) marketers regarding the distribution of their marketing budget by channel in the United Kingdom in 2013. According to Econsultancy, respondents reported that 24 percent of the marketing budget was typically spent on paid search.

Which percentage of your total marketing budget is typically spent on these channels?*

Share of marketing budget
Paid search24%
SEO18%
Social media11%
Display advertising11%
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Source

Release date

July 2013

Region

United Kingdom

Survey time period

February and March 2013

Number of respondents

n = 311

Special properties

In-house (company) marketers

Method of interview

Online survey

Supplementary notes

* The source did not provide information regarding channels on which the remaining share of marketing budgets were spent.

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