Retail m-commerce sales India 2015-2020

Mobile retail e-commerce sales in India were estimated to be valued at nearly 38 billion U.S. dollars by 2020. This was a significant growth since 2015, yet not surprising considering the penetration rates of smartphones and mobile internet in the country.  

India emerging digitally

  With the drastic growth in the number of mobile internet users since the inception of Digital India and the rise of Reliance’s Jio, Indians were able to catch up to other major economies in participating in in-store mobile checkouts with retailers’ applications. Additionally, the rise of mobile wallets and the potential to buy practically anything online increases the convenience of achieving that via a mobile phone. Naturally, the largest share of mobile consumers buying online come from younger generations, millennials specifically .

Competition among retailers and their mobile apps

  Flipkart, one of India’s leading online sellers, is in close competition with Amazon. As early as March 2015, the company blocked access to their website via mobile devices, requiring app downloads instead. This was implemented in the following months with Myntra, a fashion retailer and standalone subsidiary of the former.

In India, mobile and online retail purchasing was highest during the weeks leading up to Deepavali – the Indian festival of lights. Online shopping has become increasingly popular with each year during this period, when the ecommerce ecosystem undergoes a sort of sales bonanza. Data revealed a surge in retail app and web usage three weeks preceding the festival, likely from the convenience of scrolling through products at the palm of your hand, rather than using a desktop or PC, saving time and still ensuring the same quality of purchase.

Value of retail m-commerce sales across India from 2015 to 2020

Revenue in billion U.S. dollars
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2017

Region

India

Survey time period

2015 and 2016

Supplementary notes

*Forecast
Converted at the exchange rate of 1 USD = 64.12 INR; excludes travel and event tickets. Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in India"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.