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Occupancy rate of the hotel industry worldwide 2008-2018, by region

Occupancy rate of the hotel industry worldwide from 2008 to 2018, by region

by S. Lock, last edited Nov 5, 2019
Occupancy rate of the hotel industry worldwide 2008-2018, by region Europe came out on top with the highest occupancy rate worldwide in 2018, accounting for an occupancy of 72.4 percent. The Asia Pacific region had the second highest global hotel occupancy rate in 2018 with 70.6 percent – this region includes Central & South Asia, Northeastern Asia, Southeastern Asia, and Australia & Oceania.
What is hotel occupancy rate?

Hotel occupancy rate is a key performance indicator in the hotel industry. It shows the percentage of a hotel that is occupied, or in this case an average percentage of many hotels’ occupancy within a region. Other useful KPI’s that are used in the lodging industry are the average daily rate (ADR) and revenue per available room (RevPAR).

Trends in occupancy rates

Distinguishing patterns of occupancy rates can be relatively straightforward - they may rise in certain markets during peak travel periods. In the U.S. this time is likely to be July, when occupancy rates are often above 70 percent . When looking at regional occupancy rates on a full-year basis, the effects of the 2008 global recession on the hotel industry are clearly visible. The following year, the occupancy rate fell in every region worldwide. The Americas appeared to be the hardest hit by the recession with occupancy falling to 54.7 percent, while other regions managed to stay above 60 percent for the year.
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Occupancy rate of the hotel industry worldwide from 2008 to 2018, by region

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