Gen Z search engine vs. social media use for brand or product research 2015-2022

Share of Gen Z consumers who mainly use search engines vs. social networks for brand or product research worldwide from 2015 to 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2015 to 2022

Number of respondents

737,081 internet users

Age group

16-25 years

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Statistics on " Gen Z online shopping behavior "

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