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Mobile app user retention rates after 30, 60 and 90 days in 2012, by app category
Average mobile app user retention rate in 2012, by app category
In this graph you can see a comparison of mobile app use retention rates at a 30, 60 and 90 day interval after first downloading the app. The source found that with regards to weather apps, 73 percent of users still had the app on their phone after 30 days. By the time 90 days had passed only 55 percent of users still had the app.
Mobile app user retention rates after 30, 60 and 90 days in 2012, by app category
30 day60 day90 day
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Source

Release date

October 2012

Region

Worldwide

Survey time period

2012

Average mobile app user retention rate in 2012, by app category
In this graph you can see a comparison of mobile app use retention rates at a 30, 60 and 90 day interval after first downloading the app. The source found that with regards to weather apps, 73 percent of users still had the app on their phone after 30 days. By the time 90 days had passed only 55 percent of users still had the app.
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