Distribution of adidas retail sales 2009-2014, by region

The statistic shows the distribution of adidas retail net sales from 2009 to 2014, by region. In 2011, 18 percent of adidas' retail net sales were generated from its North American region.


Founded in 1948 and registered in 1949 by Adolf Dassler, Adidas AG, which is headquartered in Herzogenaurach, Germany, is the largest sportswear manufacturer in Europe and the second largest in the world.

Footwear and apparel are two of the adidas Group's biggest segments. In 2013, the company produced 257 million pairs of shoes worldwide and 341 million units of sports apparel.

European football (soccer) is a main focus of Adidas as they are a major supplier of kits for various teams around the world such as Bayern Munich, Chelsea, Real Madrid and AC Milan to name a few. The company also endorses some of the sports biggest names such as Bastian Schweinsteiger, Arjen Robben, Juan Mata and of course Lionel Messi. As a result, Adidas has become one of the most popular brands amongst men and women when it comes to sportswear worldwide.

Distribution of adidas retail net sales from 2009 to 2014, by region

RegionEmerging European marketsNorth AmericaWestern EuropeOther Asian marketsLatin AmericaGreater China
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Release date

March 2015



Survey time period

2009 to 2014

Supplementary notes

The earlier data is from older editions of the same source.
* Page 141 of the Adobe (.pdf) publication.

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Statistics on "Apparel market in Europe"

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