internet advertising spending in the United States increased by 7.3 percent, from 210 to 225 billion U.S. dollars. In 2022, the growth rate stood at 11 percent.
In 2023, Change in internet advertising spending in the United States from 2016 to 2023
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Other statistics that may interest you Digital advertising in the United States
Global overview
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U.S. overview
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Formats
7
- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
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Mobile
7
- Premium Statistic Mobile ad spend in the U.S. 2010-2022
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- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
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Agencies & publishers
5
- Premium Statistic Revenue of digital advertising agencies in the U.S. 2019-2024
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Consumer attitudes
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2023
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic Information advertisers can use to target ads in the U.S. 2022
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- Premium Statistic Share of consumers receiving mistargeted ads from brands in the U.S. 2022
- Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
- Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
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Statistics
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IAB (U.S.). (April 16, 2024). Change in internet advertising spending in the United States from 2016 to 2023 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.). "Change in internet advertising spending in the United States from 2016 to 2023." Chart. April 16, 2024. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.). (2024). Change in internet advertising spending in the United States from 2016 to 2023. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.). "Change in Internet Advertising Spending in The United States from 2016 to 2023." Statista, Statista Inc., 16 Apr 2024, https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.), Change in internet advertising spending in the United States from 2016 to 2023 Statista, https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/ (last visited April 19, 2024)
Change in internet advertising spending in the United States from 2016 to 2023 [Graph], IAB (U.S.), April 16, 2024. [Online]. Available: https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/