Most popular Apple App Store categories 2019

The statistic shows the most popular categories in the Apple App Store ranked share of active apps. In November 2019, business apps were the second-most popular category, with a share of 10.12 percent of active all apps being business apps.

Apple app store categories – additional information

Apple App Store is a platform in which users can browse and download applications for an Apple device. The App Store was launched in 2008, and the number of apps available in the App Store has consistently grown since its release. Gaming apps are the most popular apps based on availability, as about 25 percent of the all apps available fit in this category. Gaming is also an app category with high mobile user engagement - in June 2016, 88 percent of digital gaming time was spent via mobile apps. As of May 2019, Clash of Clans was the top grossing gaming app, generating more than 1.54 million U.S. dollars in revenue per day. The average price for an gaming app game is about 49 cents, while the average app price is just over one U.S. dollar. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.

Most popular Apple App Store categories in November 2019, by share of available apps

Share of active apps
Games 22.37%
Business 10.12%
Education 8.68%
Lifestyle 8.62%
Utilities 5.9%
Entertainment 5.8%
Travel 3.85%
Food & Drink 3.4%
Health & Fitness 3.31%
Productivity 2.99%
Book2.49%
Finance 2.42%
Music 2.35%
Social Networking 2.24%
Shopping 2.18%
Sports 2.15%
Photo & Video 2.05%
Reference 2.01%
Medical 1.93%
News 1.86%
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Source

Release date

November 2019

Region

Worldwide

Survey time period

November 2019

Special properties

current active applications

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