This statistic displays the results of a 2012 survey in the United Kingdom regarding when respondents recalled having seen an advertisement a smartphone or a tablet. Over 24 percent of respndents reported recalling having seen an ad on a tablet, compared to 16 percent of smartphone users reporting similarly.
Ad recall of mobile device users in the United Kingdom in 2012, by device type*
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Nielsen. (September 8, 2013). Ad recall of mobile device users in the United Kingdom in 2012, by device type* [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/270683/mobile-ad-recall-in-the-uk-by-device/
Nielsen. "Ad recall of mobile device users in the United Kingdom in 2012, by device type*." Chart. September 8, 2013. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/270683/mobile-ad-recall-in-the-uk-by-device/
Nielsen. (2013). Ad recall of mobile device users in the United Kingdom in 2012, by device type*. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/270683/mobile-ad-recall-in-the-uk-by-device/
Nielsen. "Ad Recall of Mobile Device Users in The United Kingdom in 2012, by Device Type*." Statista, Statista Inc., 8 Sep 2013, https://www.statista.com/statistics/270683/mobile-ad-recall-in-the-uk-by-device/
Nielsen, Ad recall of mobile device users in the United Kingdom in 2012, by device type* Statista, https://www.statista.com/statistics/270683/mobile-ad-recall-in-the-uk-by-device/ (last visited April 26, 2024)
Ad recall of mobile device users in the United Kingdom in 2012, by device type* [Graph], Nielsen, September 8, 2013. [Online]. Available: https://www.statista.com/statistics/270683/mobile-ad-recall-in-the-uk-by-device/