Most valuable Danish brands in 2019, by brand value
(in million U.S. dollars)
Most valuable Danish brands in 2019
In 2019, Lego was the leading Danish brand in terms of brand value. It amounted to about 7.76 billion U.S. dollars, which was roughly 43 billion Danish kroner at the time. Mærsk and Arla were the brands coming in second and third place. The brand value is used to compare the position of a company with other brands. It is measured by the profit of the company and additionally by potential profits, reputation, prestige and market value. 

Lego

    Lego Group or Lego A/S is a family-owned toy manufacturer. The internationally operating company was founded in 1932 and is headquartered in Billund, Denmark. Its revenue increased strongly in recent years, peaking in 2016 at approximately 5.1 billion euros. As of 2018, the toy producer’s revenue was 4.87 million euros.

 Arla 

   Arla Food, the third leading brand, produces and sells dairy products. The Danish company was founded in 1881 and is based in Viby. It is globally active and made its highest revenue in the United Kingdom in 2018. In this year, the dairy group’s total revenue amounted to roughly 10.4 million euros.
Most valuable Danish brands in 2019, by brand value
(in million U.S. dollars)
BrandBrand value in million U.S. dollars
Lego6,757
Maersk4,456
Arla3,423
Danske Bank2,952
Pandora2,639
Vestas2,239
ISS1,813
Novo Nordisk1,707
DSV1,539
Carlsberg1,370
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Most valuable Danish brands in 2019
In 2019, Lego was the leading Danish brand in terms of brand value. It amounted to about 7.76 billion U.S. dollars, which was roughly 43 billion Danish kroner at the time. Mærsk and Arla were the brands coming in second and third place. The brand value is used to compare the position of a company with other brands. It is measured by the profit of the company and additionally by potential profits, reputation, prestige and market value. 

Lego

    Lego Group or Lego A/S is a family-owned toy manufacturer. The internationally operating company was founded in 1932 and is headquartered in Billund, Denmark. Its revenue increased strongly in recent years, peaking in 2016 at approximately 5.1 billion euros. As of 2018, the toy producer’s revenue was 4.87 million euros.

 Arla 

   Arla Food, the third leading brand, produces and sells dairy products. The Danish company was founded in 1881 and is based in Viby. It is globally active and made its highest revenue in the United Kingdom in 2018. In this year, the dairy group’s total revenue amounted to roughly 10.4 million euros.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Brand Value"
  • Global Brand Value
  • Global Brand Value by Category
  • Brand Value by Market
  • Most Valuable Brands
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.