Share of U.S. internet users willing to pay for paid content in 2010

This statistic shows the share of internet users in the U.S. who are willing to pay for paid content and have done so in the past. 22 percent of respondents have paid for apps at least once.

Share of U.S. internet users who have paid for the following online content at least once

Characteristic	Share of internet users
Music	33%
Software	33%
Apps	21%
Games	19%
News	18%
Movies	16%
Ringtones	15%
Photos	12%
Premium content	11%
E-books	10%
Podcasts	7%
Other content	6%
Cheats for online games	5%
A particular website or online service	5%
Game tools	5%
Adult content	2%

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Release date

December 2010

More information

Region

United States

Survey time period

October 28, 2010 to November 01, 2010

Number of respondents

755 Internet users

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

The original question during the survey was: "Thinking about all of the different types of content available on the internet….Please tell me if you have ever PAID to access or to download any of the following types of online content. As you think about your answer, please include any subscription service you might have paid for. (First/Next) have you ever PAID to access online or to download … "
Multiple answers were possible.

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