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What method do you most prefer for researching your purchases?
Preferred product research methods of global online shoppers 2015, by category
This statistic shows the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46 percent of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only nine percent of respondents preferred to do so online via tablet.
What method do you most prefer for researching your purchases?
Wearables (watches, glasses, pens)Online via mobile phone or smartphoneOnline via tabletOnline via PCTV shoppingCatalog/magazineIn-storeDo not research/buy this category
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Sources

Release date

February 2016

Region

Worldwide

Survey time period

August and September 2015

Number of respondents

22,203-22,527

Special properties

online shoppers

Method of interview

Online interview

Supplementary notes

Values may not add up to 100 percent due to rounding.

Preferred product research methods of global online shoppers 2015, by category
This statistic shows the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46 percent of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only nine percent of respondents preferred to do so online via tablet.
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