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View of selected media channels profitability according to marketing professionals in the United States as of August 2016
Media channels profitability for U.S. marketers 2016
The graph shows information on the profitability of selected media channels for advertisers in the United States as of August 2016. During a survey, 74 percent of responding marketers who invested in search ads rated TV advertising ROI as excellent or good.
View of selected media channels profitability according to marketing professionals in the United States as of August 2016
Share of respondents who answered excellent or good
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Source

Release date

March 2017

Region

United States

Survey time period

August 2016

Number of respondents

300 marketing agencies and B2C advertisers

Special properties

among respondents who invested in search

Method of interview

Online survey

Supplementary notes

Question: How do you rate the following channels in terms of ROI?

Media channels profitability for U.S. marketers 2016
The graph shows information on the profitability of selected media channels for advertisers in the United States as of August 2016. During a survey, 74 percent of responding marketers who invested in search ads rated TV advertising ROI as excellent or good.
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Statistics on "Search advertising in the U.S."
  • Ad spend
  • Usage and effectiveness
  • Consumer perception
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