Market share of mobile operating systems worldwide 2012-2019

Android maintained its position as the leading mobile operating system worldwide in December 2019, controlling the mobile OS market with a 74.13 percent share. Google Android and Apple iOS jointly possess almost 99 percent of the global market share.

The leading mobile operating systems

Both unveiled in 2007, Google Android and Apple iOS have advanced their software over the years and provide regular updates to their operating systems. Google previously named its Android versions after sweet and candy items – their ninth operating system was called Pie and used by more than 10 percent of Android mobile users worldwide. However, in a break from tradition, Google’s latest release is simply called Android 10. In September 2018, Apple released the twelfth version of its operating system (iOS 12) and it was running on 88 percent of Apple mobile devices as of August 2019. In the fall of 2019, Apple released iOS 13 along with iPadOS – a new mobile operating system developed specifically for iPads.

The rise of the smartphone

From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.56 billion units in 2018. Apple and Samsung were the big winners in this shift towards smartphones; BlackBerry and Nokia were among the losers. Nokia’s focus on hardware rather than software specifications is one reason their net sales fell by around 30 billion euros in just three years.

Mobile operating systems' market share worldwide from January 2012 to December 2019

AndroidiOSKaiOSWindows PhoneSeries 40 (Nokia)*Symbian OS*SamsungBlackBerry OSUnknown / Other
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Source

Release date

January 2020

Region

Worldwide

Survey time period

2012 to 2019

Supplementary notes

StatCounter calculates the data based on more than 1.7 billion page views per month worldwide. StatCounter defines a mobile device as a pocket-sized computing device. As a result, tablets are not included.

* StatCounter: "Nokia devices (including some S40 devices) had been grouped largely under Symbian OS. With assistance from Nokia and a number of individual users, this error was corrected on 23rd April 2012 and from that date all Nokia devices are now tracked as Symbian or S40 or Meego as appropriate".

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Statistics on "Android"

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