Percentage of internet users who watch online video content on any device as of January 2018, by country
Share of internet users who watch online videos 2018, by country
This statistic gives information on the share of internet users who watch online videos as of January 2018, by country. During the survey, it was found that 85 percent of U.S. internet users watched online video content on any device. Saudi Arabia was ranked first with a 95 percent online video penetration among the online population. Saudi Arabia also ranks highest for daily online video access.

Engagement with online video content in the U.S.– additional information

In the United States, YouTube ranks first as market leader among video and entertainment websites, leaving VoD providers Netflix and Hulu staggering behind. Online videos include a variety of types from a six second long Vine to a full length movie and can be accessed via any device with an internet connection. The weekly time spent by U.S. users watching video content on smartphones has grown steadily over time. The results reveal that smartphone users aged 18 to 24 years spent more time watching video content than any other age group as they spent on average 83 minutes consuming videos per week. In contrast, smartphone users aged between 50 and 64 years only spent an average of 36 minutes per week watching mobile video content.
Percentage of internet users who watch online video content on any device as of January 2018, by country
Share of internet users
Saudi Arabia 95%
Turkey 95%
China 92%
New Zealand 91%
Mexico 88%
Australia 88%
Philippines 87%
Spain 86%
India 85%
Brazil 85%
United States 85%
Canada 83%
France 81%
Indonesia 80%
Germany 76%
South Korea 71%
Japan 69%
Nigeria 65%
South Africa 64%
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Sources

Release date

January 2018

Region

Worldwide

Survey time period

January 2018

Age group

16 years and older

Special properties

internet users

Supplementary notes

Self-reported activity via any device; excluding "never watch online videos"

Share of internet users who watch online videos 2018, by country
This statistic gives information on the share of internet users who watch online videos as of January 2018, by country. During the survey, it was found that 85 percent of U.S. internet users watched online video content on any device. Saudi Arabia was ranked first with a 95 percent online video penetration among the online population. Saudi Arabia also ranks highest for daily online video access.

Engagement with online video content in the U.S.– additional information

In the United States, YouTube ranks first as market leader among video and entertainment websites, leaving VoD providers Netflix and Hulu staggering behind. Online videos include a variety of types from a six second long Vine to a full length movie and can be accessed via any device with an internet connection. The weekly time spent by U.S. users watching video content on smartphones has grown steadily over time. The results reveal that smartphone users aged 18 to 24 years spent more time watching video content than any other age group as they spent on average 83 minutes consuming videos per week. In contrast, smartphone users aged between 50 and 64 years only spent an average of 36 minutes per week watching mobile video content.
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