Affluent consumers who find ads in media informative in the U.S. 2017, by income

This statistic shows the share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income. According to the source, 50 percent of ultra affluent U.S. adults, with household incomes of over 200 thousand U.S. dollars, believed that TV ads were useful in providing them with information about products and services.

Share of affluent consumers who find advertising in selected media as effective in the United States in 2017, by household income

HHI $100-$200K (moderate affluents)HHI $200K+ (ultra affluents)
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Sources

Release date

April 2018

Region

United States

Survey time period

2017

Age group

18 years and older

Special properties

among consumers with HH income of more than $100k

Supplementary notes

The source did not provide information on the sample number or the exact date of survey.
Respondents who agreed with the statement: “Advertising in this medium provides me with useful information about products or services”

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Statistics on "Advertising consumption and perception"

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