Brand value of the leading personal care brands worldwide 2019

This statistic depicts the brand value of the leading personal care brands worldwide in 2019. In that year, the value of the Crest (Procter & Gamble) brand amounted to about 3.17 billion U.S. dollars.

Personal Care Industry Worldwide

The personal care industry envelopes a variety of products, including makeup, fragrances, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. These segments are complementary and through their diversity they are able to satisfy all consumers’ needs and expectations with regard to cosmetics. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products.

Some of the leading personal care companies in the world include L’Oréal, Procter & Gamble, Unilever, Colgate-Palmolive and Beiersdorf. Over the coming years companies will continue to invest in eco-friendly practices. Manufacturers will also respond to demand for more natural products, widening their natural and herbal product lines. Marketing efforts will likely be increasingly geared to stress environmental protection through non-toxic ingredients.

Brand value of the leading personal care brands worldwide in 2019

Brand (Company)Brand value in Million U.S. dollars
L'Oréal Paris28,376
Colgate (Colgate-Palmolive)17,567
Gillette (Procter & Gamble Co.)14,150
Lancome (L'Oréal)12,245
Garnier (L'Oréal)7,360
Nivea (Beiersdorf)6,814
Dove (Unilever)6,514
Clinique (Estée Lauder)6,346
Estée Lauder6,103
Shiseido5,986
Pantene Pro-V4,095
Olay (Procter & Gamble Co.)3,663
Crest (Procter & Gamble Co.)3,168
Oral-B (Procter & Gamble Co.)2,640
Head & Shoulders2,415
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Source

Release date

June 2019

Region

Worldwide

Survey time period

2019

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Statistics on "Cosmetic brands: P&G"

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