TV viewing methods used monthly UK 2014-2015

This statistic displays a distribution of television usage by method/platform in the United Kingdom as of quarter one 2014 to quarter one 2015. The source did not provide data for all quarters. Live broadcast TV accounted for 71 percent of viewing as of most recent survey.

Distribution of television usage in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2015, by viewing method

Characteristic	Live broadcast TV	PVR viewing	Online catch-up	SVOD	Online rental	Library VOD via STB	Catch up via STB	EST	Rental via STB
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Release date

May 2015

More information

Region

United Kingdom

Survey time period

Q1 2014 to Q1 2015

Number of respondents

3,080 respondents

Age group

16 years and older

Special properties

UK residents with broadband internet at home

Method of interview

Online survey

Supplementary notes

* Share of usage is taking both frequency and penetration into account and has been weighted to a value based on monthly frequency (e.g. a daily live TV viewing actually views c.30 'sessions' a month whereas a weekly viewer sees on average 4.3). Share of viewing is calculated by multiplying the total claimed session volume by the assumed duration of the average session (Accounts for the fact that 1 daily live TV session is longer than the average catch-up TV session).

The source does not provide any information regarding missing percentage points to 100 percent.

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