Most used brands of bar soap in the U.S. 2019

This statistic shows the brands of bar soap used most often in the United States in 2019. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 114.81 million Americans used Dove in 2019.

Bar soap usage in American households

Dove is the brand of choice when it comes to bar soap. Its products have been around since 1957 and its Beauty Bar, which uses blend of mild cleansers and moisturizing cream, is the number one "Dermatologist Recommended" brand in the United States. Moisturizing bar soap is the most used type, used consistently more than antibacterial bar soap. These characteristics have helped make Dove bar soap a signature product. The Dove brand has also gained value, it has become one of the most valuable of the leading cosmetic brands and eighth when it comes to the broader field of personal care brands.

Other popular and competing brands of bar soap include Dial and Irish Spring, but really consumers have a wide range of choices when it comes to bar soap, considering the fact that bar soap is used in most households and households use quite a few bars each year.

U.S. population: Which brands of bar soap do you use most often?

Number of consumers in millions
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Sources

Release date

July 2019

Region

United States

Survey time period

2019

Number of respondents

approx. 330.27 million*

Special properties

among users of bar soap

Supplementary notes

* The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).

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Statistics on "Cosmetics industry in the U.S."

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