Distribution of healthcare companies' marketing budgets in the U.S. 2022, by channel

Published by
J. G. Navarro,
Apr 23, 2024
According to a survey among healthcare marketers released in the second quarter of 2024 in the United States, respondents reported spending, on average, 12.5 percent of their employers' marketing budgets on paid digital advertising in 2022. Social media and paid traditional advertising followed with 11.5 and 9.5 percent, respectively.

Distribution of healthcare companies' marketing budgets in the United States in 2022, by channel

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Release date

April 2024

Region

United States

Survey time period

November 2023 to February 2024

Number of respondents

234 respondents

Special properties

among director-level and above marketers working at biopharma companies, medical device and diagnostic makers

Supplementary notes

The source does not specify the survey type.

The source does not provide any information regarding missing percentage points to 100 percent.

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