Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Leading advertising categories in the U.S. in 2018

Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)

by A. Guttmann, last edited Aug 9, 2019
Leading advertising categories in the U.S. in 2018 Retail and automotive were the top two sectors in terms of ad spend in the United States, with significantly larger advertising spending than other major industries. With more than 17 billion U.S. dollars in advertising expenditures in 2018, the U.S. retail industry was a clear winner, followed by automotive with a 14 billion ad spend. Retail and automotive verticals also accounted for the largest shares of digital ad expenditures in the country, at 21.9 and 12.6 percent respectively.
Retail advertising in the U.S.

   As retailers are turning their attention to digital advertising, they are simultaneously increasing their marketing spending on mobile and social platforms. Unsurprisingly, the largest shares of retail marketing budgets are devoted to Google, Facebook entities and Amazon, with other digital ad publishers still behind the three tech giants. Amazon is also one of the highest spending advertisers in the country, with ad expenditures reaching well over 3.3 billion U.S. dollars. Walmart is slightly behind, spending 2.2 billion on advertising in the U.S., followed by Target, Macy’s and Kohl’s which all devote more than one billion to promotional activities.
Show more

Advertising expenditure in the largest advertising categories in the United States in 2018 (in billion U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Car brands: Honda
Car brands: Honda

All Information
in one Presentation

Car brands: Honda

Everything On "Car brands: Honda" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Car brands: Honda"
  • Overview
  • Ad spend
  • Consumer behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: You might find this interesting as well
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.