Sales of the leading shaving cream brands in the United States in 2019
(in million U.S. dollars)
Leading shaving cream brands in the U.S. 2019
The statistic shows the sales of the leading men's shaving cream brands in the United States in 2019. In that year, Edge was the leading men's shaving cream brand in the United States with sales of about 77.6 million U.S. dollars.

Additional information on the shaving cream market

Shaving cream is used by men in order to facilitate shaving, creating a more comfortable process and a better finish. Although shaving cream was once applied with a brush, pressurized cans of shaving cream have been on the market since 1949 and now account for the majority of shaving creams used today. The majority of men in the United States prefer to purchase their shaving cream from multi-outlets. This is not surprising as shaving creams are not a luxury item but a common household good, with the average American only spending around 21.57 U.S. dollars on shaving needs annually in 2015.

Edge shaving products, the highest earning products in the statistic above, are the second most preferred brand of shaving cream or gel behind Barbasol. Barbasol was invented in 1919 and was purchased by Perio, Inc. from Pfizer in 2001 who have attempted to maintain the brands market relevance.
Sales of the leading shaving cream brands in the United States in 2019
(in million U.S. dollars)
BrandSales in million U.S. dollars
Edge77.6
Barbasol42.8
Private label39.9
Skintimate Skin Therapy37.4
Gillette Series28.3
Gillette Foamy24
Skintimate Signature Scents20.7
Gillette Fusion Proglide15.9
E.O.S.15.2
Gillette Satin Care15
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Source

Release date

August 2019

Region

United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.

Leading shaving cream brands in the U.S. 2019
The statistic shows the sales of the leading men's shaving cream brands in the United States in 2019. In that year, Edge was the leading men's shaving cream brand in the United States with sales of about 77.6 million U.S. dollars.

Additional information on the shaving cream market

Shaving cream is used by men in order to facilitate shaving, creating a more comfortable process and a better finish. Although shaving cream was once applied with a brush, pressurized cans of shaving cream have been on the market since 1949 and now account for the majority of shaving creams used today. The majority of men in the United States prefer to purchase their shaving cream from multi-outlets. This is not surprising as shaving creams are not a luxury item but a common household good, with the average American only spending around 21.57 U.S. dollars on shaving needs annually in 2015.

Edge shaving products, the highest earning products in the statistic above, are the second most preferred brand of shaving cream or gel behind Barbasol. Barbasol was invented in 1919 and was purchased by Perio, Inc. from Pfizer in 2001 who have attempted to maintain the brands market relevance.
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Statistics on "Men's Shaving in the U.S."
  • Market overview
  • Razors
  • Shaving cream and shavers
  • Consumer spending and behavior
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