Website types visited regularly by internet users in the United Kingdom (UK) 2012

This statistic displays the types of websites UK internet users visited regularly in 2012. Of respondents, 70 percent reported visiting online shopping websites. Online shopping sites were more popular than social networking websites.

Which of the following types of websites do you visit regularly?

Share of respondents
Email/ messenger sites78%
Search engines73%
Online shopping sites70%
News & weather sites64%
Online banking sites64%
Social networking (including video/ image sharing and blogs/ forums)53%
Price comparison sites47%
General information sites (Encyclopaedia/ reference sites)47%
Local transport sites/maps (train times, route planning etc.)38%
Sports news/ scores sites35%
Public services/ local authority sites (Government, health, council information etc.)33%
TV on demand sites32%
General entertainment (Gaming, films, music etc.)32%
International travel/ holiday sites31%
Tickets sites23%
Local entertainment sites (i.e. what's going on in your local area)22%
Advice sites19%
Gossip/ celebrity news sites18%
Property sites17%
Adult entertainment12%
Business directories9%
I use other types of sites2%
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Release date

November 2012


United Kingdom

Survey time period

August 2012

Number of respondents

1,064 respondents

Age group

16 years and older

Special properties

internet users

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