Amount of newspapers sold in China by month 2011-2019

In November 2019, approximately 1.4 billion newspapers were sold in China. The sales volume has seen a gradual decreasing trend in the past few years.

Print media industry in China – additional information

The entertainment and media industry is a multi-billion dollar market in China. The media market in China is estimated to have a market size of about 264 billion US dollars in 2020, which is a double compared with a decade ago. One main source of revenue in this industry results from advertising spending for advertisements placed. By 2020, advertising spending in China was projected to climb as high as 132 billion U.S. dollars. In recent years, the distribution of ad spending in China gradually shifted away from traditional media channels towards internet and mobile advertisements. Digital media takes up around one-third of total ad spending in China.

In China, print media such as newspapers and magazines displayed different growth patterns in the past decade. From 2008 to 2018, a decrease in the number of newspaper publications in China coincided with a constant decrease of the total amount of newspaper copies sold. On the other side, the number of magazine publications saw a gain of more than 500 magazines, while the total amount of magazine copies sold reduced by nearly one billion.

Upon closer view, worldwide media markets seem to have differing development paths. In major developing countries, the newspaper market is growing steadily in contrast to many developed countries. According to PwC, between 2013 and 2017, China is expected to have a compound annual growth rate of six percent, while India enjoys a ten percent annual growth rate. Growth rates for market the U.S., Italy and Japan are estimated to diminish by three percent, respectively.

To find out more on the Chinese media landscape, visit our dossier on media in China.

Amount of newspapers sold in China from January 2011 to November 2019

Newspapers sold in billions
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Source

Release date

January 2020

Region

China

Survey time period

January 2011 to November 2019

Supplementary notes

Figures have been rounded.

The source does not provide an exact publication date.

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