Most valuable sports teams 2023

Despite the global popularity of soccer, rugby, and cricket, among many others, U.S. American sports teams dominate the rankings of the world's most valuable sports teams in 2023. The NFL franchise the Dallas Cowboys were the most valuable sports team worldwide in 2023, with an estimated value of nine billion U.S. dollars.

National Football League

The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 franchises divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending.

NFL franchises

Alongside exhibiting the highest total attendance for its eight regular-season home games, the Dallas Cowboys are the highest-grossing franchise in the NFL, with over 1.1 billion U.S. dollars in revenue in 2022. The total revenue of all 32 NFL teams increased from about four billion U.S. dollars in 2001 to over 18 billion U.S. dollars in 2022, the highest figure to date. In 2020, the league experienced a drop in revenue for the first time within the study period, which was almost certainly due to the impact of the coronavirus (COVID-19) pandemic on professional sports leagues across the world.

Most valuable sports teams worldwide in 2023 (in billion U.S. dollars)

Characteristic	Value in billion U.S. dollars
Dallas Cowboys	9
New York Yankees	7.1
Golden State Warriors	7
New England Patriots	7
Los Angeles Rams	6.9
New York Giants	6.8
Chicago Bears	6.3
Las Vegas Raiders	6.2
New York Knicks	6.1
New York Jets	6.1
Real Madrid	6.07
Washington Commanders	6.05
Manchester United	6
San Francisco 49ers	6
Los Angeles Lakers	5.9
Philadelphia Eagles	5.8
Miami Dolphins	5.7
FC Barcelona	5.51
Houston Texans	5.5
Liverpool FC	5.29
Denver Broncos	5.1
Seattle Seahawks	5
Manchester City	4.99
Bayern Munich	4.86
Los Angeles Dodgers	4.8
Atlanta Falcons	4.7
Minnesota Vikings	4.65
Baltimore Ravens	4.63
Pittsburgh Steelers	4.63
Cleveland Browns	4.62
Green Bay Packers	4.6
Boston Red Sox	4.5
Tennessee Titans	4.4
Indianapolis Colts	4.35
Kansas City Chiefs	4.3
Paris Saint-Germain	4.21
Tampa Bay Buccaneers	4.2
Los Angeles Chargers	4.15
Chicago Cubs	4.1
Chicago Bulls	4.1
Carolina Panthers	4.1
New Orleans Saints	4.08
Boston Celtics	4
Jacksonville Jaguars	4
Ferrari	3.9
Los Angeles Clippers	3.9
Mercedes	3.8
Arizona Cardinals	3.8
San Francisco Giants	3.7
Buffalo Bills	3.7

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Release date

September 2023

More information

Region

Worldwide

Survey time period

2023

Supplementary notes

The franchise values are based on Forbes valuations done over the past year for F1, IPL, MLB, NBA, NFL, NHL, and soccer teams. Forbes’ team values reflect enterprise values (equity plus debt) and take stadiums and rights fees into consideration.

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