Number of social network users in India from 2015 to 2023
(in millions)
India: number of social network users 2015-2023
With the ease of internet access, the number of social media users in India stood at 326.1 million in 2018. This increase is relatively lower as compared to the growth that occurred between 2016 and 2017. Nevertheless, the social network users in the country were expected to be almost 448 million in 2023. Facebook remained the popular choice among the social media platforms as of 2017.

What was the attraction and who was attracted to it?

The Indian Premier League, an annual cricket tournament conducted across major cities in the country might hold the answer. The IPL, one in many cricketing events followed religiously in India, had the highest attendance among all cricket leagues worldwide. Apart from the attendance, fans seemed to be keen on updates about their favorite teams. The IPL teams registered over 59 million likes on Facebook alone and more than 81 million followers on Twitter. Most of the Facebook usage came from the younger generation, aged between 18-24 years to be precise, with over 97 million users in 2018.

How was this achieved?

Increased availability of internet connections and access in recent years, propelled by the central government's Digital India initiative was directly proportional in the growth of social media users. Internet penetration had been on the rise with almost 30 percent of the Indians being able to access the internet in 2016, which made the South Asian country the second largest market globally after China.
Number of social network users in India from 2015 to 2023
(in millions)
Number of users in millions
2023*447.9
2022*422.7
2021*400.3
2020* 376.1
2019* 351.4
2018326.1
2017296.3
2016 168.1
2015 142.23
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Sources

Release date

February 2019

Region

India

Survey time period

2015 to 2018

Special properties

internet users who use a social network site via any device at least once per month

Supplementary notes

* Forecast

India: number of social network users 2015-2023
With the ease of internet access, the number of social media users in India stood at 326.1 million in 2018. This increase is relatively lower as compared to the growth that occurred between 2016 and 2017. Nevertheless, the social network users in the country were expected to be almost 448 million in 2023. Facebook remained the popular choice among the social media platforms as of 2017.

What was the attraction and who was attracted to it?

The Indian Premier League, an annual cricket tournament conducted across major cities in the country might hold the answer. The IPL, one in many cricketing events followed religiously in India, had the highest attendance among all cricket leagues worldwide. Apart from the attendance, fans seemed to be keen on updates about their favorite teams. The IPL teams registered over 59 million likes on Facebook alone and more than 81 million followers on Twitter. Most of the Facebook usage came from the younger generation, aged between 18-24 years to be precise, with over 97 million users in 2018.

How was this achieved?

Increased availability of internet connections and access in recent years, propelled by the central government's Digital India initiative was directly proportional in the growth of social media users. Internet penetration had been on the rise with almost 30 percent of the Indians being able to access the internet in 2016, which made the South Asian country the second largest market globally after China.
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