Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2018

This statistic illustrates the findings of a survey on the accuracy or bias of search engine results in the United Kingdom (UK) between 2012 and 2018. Over the period in consideration, the share of respondents who expressed their opinion that the websites listed in the search results would contain accurate and unbiased information fluctuated between 18 and 23 percent. During the most recent survey period, it was revealed that 17 percent of responding individuals who had ever used search engines reported that they did not think of accuracy or unbiased information and rather used the sites they liked the look of.

Accuracy or bias of search engine results according to users in the United Kingdom (UK) in 2012-2018*

I think that some websites will be accurate or unbiased and some wont beI think that if they have been listed by the search engine, these websites will have accurate and unbiased informationI don't really think about whether or not they have accurate or unbiased information, I just use the sites I like the look ofDon't know
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Release date

May 2019


United Kingdom

Survey time period

2012 to 2018***

Number of respondents


Age group

16 years and older

Special properties

adults who ever used search engines.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Complete survey question: "When you use a search engine to find information, you enter a query in the search box and the search engine will then show some links to websites in the results pages. Which one of these is closest to your opinion about the level of accuracy or bias of the information detailed in the websites that appear in the results pages?" (Prompted responses, single coded).
** n (2012) = 1,305; n (2013) = 1,199; n (2014) = 1,516; n (2015) = 1,520; n (2016) = 1,520, n(2017) = 1508, n(2018) = 1.547
*** Date of most recent survey September to November 2018.

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Statistics on "Search engines in the United Kingdom (UK)"

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