Sources used by US consumers to obtain a coupon 2013

This statistic shows sources used by U.S. consumers to obtain a coupon in order to receive a discount 2013, by age group. The survey revealed that 30 percent of respondents between the age of 25-34 used coupons obtained from an email in order to receive a dollar or percentage-off discount.

When thinking about all of the shopping you have done in the past 90 days, which of the following sources have you used to obtain any type of coupon(s) in order to receive a dollar or percentage-off discount?

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Release date

April 2013

More information

Region

United States

Survey time period

November 2012

Number of respondents

n = 1,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers we possible.
Have used a coupon within the last six months in one or more of the following channels QSR (Taco Bell, Ruby Tuesday, etc.), Specialty retail (Gap, Barnes & Noble, Best Buy, etc.), CPG/grocery retailer (Kroger, Publix, etc.), Big Box retailer (Wal-Mart, Target, etc.), Drug store (Walgreens, Duane Reade, etc.), and department stores (Macy's, Sears, etc.).

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