Frequency of Millennials streaming movies in the U.S. 2019

According to a survey held between late 2018 and early 2019, 70 percent of Millennials reported streaming movies on a weekly basis, and 40 percent said that they did so daily. Streaming has become popular with adults of all ages and has vastly changed how U.S. consumers view, enjoy, and choose their video content. However, Millennials and Gen Z consumers in particular are frequently in the media spotlight as some experts believe these generations are the future of digital media and drive different and changing viewing habits more so than older adults.

Frequency of streaming movies by Millennials in the United States as of February 2019

Share of respondents
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Sources

Release date

March 2019

Region

United States

Survey time period

December 2018 to February 2019

Number of respondents

2,003*

Age group

22-35 years

Method of interview

Face-to-face interview

Supplementary notes

*Sample size refers to total. The source did not provide a breakdown for each age group.

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