- E-Commerce›
- Key Figures of E-Commerce›
U.S. Millennials: digital buyer penetration 2013-2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
U.S. Millennials: digital buyer penetration 2013-2019
Millennial digital buyer penetration in the United States from 2013 to 2019
by Statista Research Department,
last edited
Jan 18, 2016
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
Millennial digital buyer penetration in the United States from 2013 to 2019
| 18-24 | 25-34 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| 18-24 | 25-34 | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Jan 18, 2016
This statistic presents data on Millennial digital buyer penetration in the United States between 2013 and 2019. In 2015, 71.6 percent of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7 percent.
- Show sources information
- Show publisher information
- Release date
- January 2016
- Region
- United States
- Survey time period
- 2013 to 2015
- Age group
- 18 to 34 years
- Supplementary notes
-
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
Source
- Show sources information
- Show publisher information
- Release date
- January 2016
More information
- Region
- United States
- Survey time period
- 2013 to 2015
- Age group
- 18 to 34 years
- Supplementary notes
-
*Forecast
Internet users who made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases
Other statistics on the topic
U.S. Millennials: Grocery Shopping Behavior
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Millennials in the U.S.: Consumer goods and shopping behavior
- 68 page/s
- English
- pptx
- Detailed references
Everything On "Millennials in the U.S.: Consumer goods and shopping behavior" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Millennials in the U.S.: Grocery shopping behavior"
- Overview Millennials
The most important statistics
- Number of people in the United States in 2011 and 2030, by generation (in millions)Number of people in the U.S. by generation 2030
- Millennials: annual expenditure of U.S. consumers in 2013 and 2020 (in trillion U.S. dollars)Annual expenditure of U.S. Millennials 2013 and 2020
- Millennials: share of retail expenditure in the United States in 2013 and 2020U.S. Millennials: share of retail expenditure 2013-2020
- Millennial digital buyer penetration in the United States from 2013 to 2019U.S. Millennials: digital buyer penetration 2013-2019
- Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age groupPreferred purchase channels of U.S. shoppers 2017, by age group
- Grocery shopping
The most important statistics
- In-store grocery shopping frequency of U.S. households in 2017, by age groupGrocery shopping frequency among U.S. households by age 2017
- Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*How Millennial parents find coupons for grocery shopping trips U.S. 2018
- Top in-store digital grocery shopping behaviors among Millennials in the United States in 2018Common mobile grocery shopping activities for Millennials U.S. 2018
- Spending on produce per trip in the United States in 2018, by generation (in U.S. dollars)Per trip spending on produce in the United States in 2018, by generation
- Consumer spending on prepared foods per trip in the United States in 2018, by generation (in U.S. dollars)Prepared food spending per trip in the United States in 2018, by generation
- Share of U.S. consumers purchasing organic dairy products in the past 12 months at the grocery store as of 2018, by generationShare of U.S. consumer purchasing organic dairy by generation 2018
- Increase in frequency of frozen food purchase in the United States in 2017, by generationChange in frequency of frozen food purchasing in the U.S. by generation 2017
- Online grocery shopping
The most important statistics
- Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation* U.S. shoppers who have used an online channel for groceries by generation 2018
- Share of Millennial shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018* U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
- Frequency of online-only/online-primarily retailers grocery shopping among Millennials/Gen Z in the United States from 2017 to 2019Frequency of online grocery shopping among Millenials and Gen Z in the U.S. 2017-19
- Share of purchases of grocery delivery services in the United States from 2016 to 2017, by age group U.S. grocery delivery service spending share by age group 2017
- Reasons preventing U.S. consumers from grocery shopping online in 2017, by age groupReasons discouraging U.S. shoppers from buying groceries online by age 2017
- Share of consumers with an active food and beverage subscription in the United States as of February 2017, by generation*Consumers with food and drink subscriptions in the U.S. 2017, by generation
- Food and nutrition patterns
The most important statistics
- Top factors influencing American Millennials' decision to adopt a meat-free diet 2018Reasons U.S. Millennials follow an alternative diet 2018
- Share of consumers who have tried plant-based meats in the United States as of 2019, by generationShare of consumers who have tried plant-based meats in the U.S. 2019, by generation
- Share of consumers who consider themselves vegan or vegetarian in the United States as of June 2018, by age groupConsumers who are vegan or vegetarian in the U.S. 2018, by age group
- Share of U.S. consumers who identify as flexitarian, vegetarian, or vegan in 2018, by generation Percentage of U.S. consumers eating alternative diets 2018, by generation
- Share of U.S. consumers who believe that protein is very important when making grocery store purchases in 2018, by generation How important protein is for U.S. consumers by generation 2018
- Frequency of looking for healthy options when food shopping in the United States in 2018, by generationHealthy food shopping frequency among consumer in the United States in 2018, by age
- Consumer willingness to pay a premium for food that offers benefits beyond basic nutrition in the United States in 2018, by generation U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Key factors for Millennials choosing frozen foods in the United States in 2017Main reasons Millennials are deciding to buy frozen foods in the U.S. in 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- U.S. Millennials: online CPG shopping behavior Q4 2012
- Digital buyer penetration in Belgium in 2014, by language
- Singapore: weekly mobile activities of online shoppers 2014
- South Korea: weekly mobile activities of online shoppers 2014
- Mexico: main retail websites in El Buen Fin 2018, by reach
- Asia: weekly mobile activities of online shoppers 2014
- Japan: weekly mobile activities of online shoppers 2014
- Digital buyer penetration in Belgium in 2014, by age group
- Brazil: weekly mobile activities of online shoppers 2014
- North America: online shopper conversion KPIs 2018, by device
- Mexico: share of digital buyers in El Buen Fin 2018, by age
- Digital buyers in Belgium in 2014, by gender
- Per capita expenditure on digital purchases in India 2017-2022
- Share of internet users who are digital buyers in India 2017-2022
- Nordics: digital shopping device usage 2014
- Reasons for low importance of retirement saving among U.S. Millennials 2014
- Generation Y and their stance on automotive technologies - U.S. 2014
- Share of Millennials' real time bill payments in the UAE by channel 2015
- Advantages of in-branch banking among Millenials in the U.S. 2014
- How millennials feel at work in Spain in 2017
Statistics on "Millennials in the U.S.: Grocery shopping behavior - Overview Millennials"
Statistics on "Millennials in the U.S.: Grocery shopping behavior - Grocery shopping"
- Grocery shopping frequency among U.S. households by age 2017
- How Millennial parents find coupons for grocery shopping trips U.S. 2018
- Common mobile grocery shopping activities for Millennials U.S. 2018
- Per trip spending on produce in the United States in 2018, by generation
- Prepared food spending per trip in the United States in 2018, by generation
- Share of U.S. consumer purchasing organic dairy by generation 2018
- Change in frequency of frozen food purchasing in the U.S. by generation 2017
Statistics on "Millennials in the U.S.: Grocery shopping behavior - Online grocery shopping"
- U.S. shoppers who have used an online channel for groceries by generation 2018
- U.S. Millennial shoppers who have used an online channel for groceries 2015-2018
- Frequency of online grocery shopping among Millenials and Gen Z in the U.S. 2017-19
- U.S. grocery delivery service spending share by age group 2017
- Reasons discouraging U.S. shoppers from buying groceries online by age 2017
- Consumers with food and drink subscriptions in the U.S. 2017, by generation
Statistics on "Millennials in the U.S.: Grocery shopping behavior - Food and nutrition patterns"
- Reasons U.S. Millennials follow an alternative diet 2018
- Share of consumers who have tried plant-based meats in the U.S. 2019, by generation
- Consumers who are vegan or vegetarian in the U.S. 2018, by age group
- Percentage of U.S. consumers eating alternative diets 2018, by generation
- How important protein is for U.S. consumers by generation 2018
- Healthy food shopping frequency among consumer in the United States in 2018, by age
- U.S. consumer willingness to pay more for added benefits in food by generation 2018
- Main reasons Millennials are deciding to buy frozen foods in the U.S. in 2017
- Reasons Millennials replace meals with snacks in the U.S. 2017
- Snacking time preference of Millennial consumers in the United States in 2017
Further related statistics
- U.S. Millennials: online CPG shopping behavior Q4 2012
- Digital buyer penetration in Belgium in 2014, by language
- Singapore: weekly mobile activities of online shoppers 2014
- South Korea: weekly mobile activities of online shoppers 2014
- Mexico: main retail websites in El Buen Fin 2018, by reach
- Asia: weekly mobile activities of online shoppers 2014
- Japan: weekly mobile activities of online shoppers 2014
- Digital buyer penetration in Belgium in 2014, by age group
- Brazil: weekly mobile activities of online shoppers 2014
- North America: online shopper conversion KPIs 2018, by device
- Mexico: share of digital buyers in El Buen Fin 2018, by age
- Digital buyers in Belgium in 2014, by gender
- Per capita expenditure on digital purchases in India 2017-2022
- Share of internet users who are digital buyers in India 2017-2022
- Nordics: digital shopping device usage 2014
- Reasons for low importance of retirement saving among U.S. Millennials 2014
- Generation Y and their stance on automotive technologies - U.S. 2014
- Share of Millennials' real time bill payments in the UAE by channel 2015
- Advantages of in-branch banking among Millenials in the U.S. 2014
- How millennials feel at work in Spain in 2017
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.