Lowest price versus brand loyalty: share of U.S. Millennials' opinion 2012

U.S. Millennials: Share of shoppers who focus on lowest price rather than on brand names 2012*

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2012

Region

United States

Survey time period

May 15 to May 22, 2012

Number of respondents

500 respondents

Age group

18-29 years

Special properties

Millennial shoppers**

Supplementary notes

* The original question ran as follows: Indicate how well the statement describes your shopping behavior: I do not focus on brands, I focus on the lowest price.
** Millennials are aged between 18 and 31 years.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

6

Other regions

10

Related statistics

9

Further related statistics

9
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.