E-mail marketing outsourcing and management in the United Kingdom (UK) 2017

This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.

How do you manage your e-mail marketing program?

Share of respondents
Content management system22%
Segmentation platform22%
Multi-channel integrations (SMS, App notifications, Social Media)23%
Automation platform32%
In-house email marketing solution32%
Outsourced email marketing solution43%
CRM60%
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Sources

Release date

March 2019

Region

United Kingdom

Survey time period

2017

Number of respondents

289 respondents

Special properties

marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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