E-mail marketing competence in the UK 2011-2018

This statistic displays businesses' e-mail marketing competence in the United Kingdom (UK) from 2011 to 2018, according to marketers. During the period of consideration, the share of the companies who evaluated their level of competence in e-mail marketing as "advanced" decreased significantly, from 40 percent in 2011 to 18 percent in 2018. In 2018, 19 percent of marketers rated their e-mail marketing competence as "basic".

How would you rate your company’s overall level of competence in e-mail marketing?

Characteristic	Advanced	Intermediate	Good	Basic	None at all
2011	40%	30%	-	24%	2%
2012	39%	33%	-	20%	2%
2013	32%	38%	-	22%	0%
2014	29%	49%	-	12%	3%
2015	17%	47%	27%	7%	2%
2016	9%	43%	21%	24%	3%
2017	10%	44%	20%	25%	1%
2018	18%	37%	22%	19%	5%

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Release date

March 2019

More information

Region

United Kingdom

Survey time period

2011 to 2018*

Number of respondents

197**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were from October 2017 and December 2017.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
Figures for 2011 were published earlier by the source.
Note: the definitions have changed in 2016.

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