E-mail marketing education sources in the United Kingdom (UK) 2012-2013

This statistic displays sources of e-mail marketing education ranked by use in the United Kingdom from 2012 to 2013. In 2012, industry e-mail newsletters were used by 80 percent of responding marketers.

Where do you get your e-mail marketing education from?

Industry e-mail newsletters80%50%
Industry blogs61%44%
Industry webinars and online presentations48%31%
Industry vendor websites and white papers44%31%
DMA UK*-26%
Industry online discussions27%24%
The ESP we use46%23%
Offline educational events (workshops, seminars, conferences)28%21%
Communication with other marketers through social networks23%21%
Direct exchange with other marketers through instant messaging, phone, face to face23%19%
None, entirely self-taught7%15%
The consultant we use15%14%
Industry print21%14%
Other, please specify5%7%
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Release date

February 2014


United Kingdom

Survey time period

2012 to 2013**

Number of respondents


Special properties


Method of interview

Online interview

Supplementary notes

* 'DMA UK', 'IDM' and 'IAB' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Multiple answers were possible.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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