Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014

This statistic displays marketing tactics that return the best ROI when integrated with e-mail marketing, according to UK marketers from 2012 to 2014. In 2012, online marketing ranked first with 58 percent of respondents reporting ROI was best when e-mail and online marketing were paired.

E-mail when integrated with which of the following marketing tactics delivers the best ROI?

Online marketing58%51%63%
Social networking sites36%45%44%
Advertising mail32%45%23%
Mobile marketing25%18%16%
Public relations12%19%11%
Trade shows10%17%6%
DRTV/TV ads8%3%6%
Print ads15%15%6%
Field marketing & experiental events11%10%5%
Event sponsorship9%16%5%
Online fan communities10%6%3%
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Release date

April 2015


United Kingdom

Survey time period

2012 to 2015*

Number of respondents


Special properties


Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were November and December 2014, and January 2015.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Multiple answers were possible.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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