E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016

This statistic displays the maximum number of times e-mail marketers contact addresses monthly in the United Kingdom from 2012 to 2016. In 2012, 35 percent of marketers reported two or three times as the maximum number.

What is the maximum number of times you contact an address on your e-mail marketing list in one month?

Once2-3 times4-5 times6-8 timesMore than 8 timesDon't know
201213%35%19%8%16%9%
201326%26%38%17%10%4%
201419%35%21%9%8%8%
201525%36%17%8%8%5%
20169%38%28%8%10%6%
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Sources

Release date

February 2017

Region

United Kingdom

Survey time period

2012 to 2016*

Number of respondents

209**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were from October to December 2016.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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