U.S. consumers: importance of portable meals' characteristics by generation 2012

Published by Statista Research Department, Jun 1, 2012
This statistic presents survey results conducted in May 2012. US consumers were asked how they would value different characteristics of portable meals. The study found out that 51 percent of Millennials find the taste extremely important for their meals consumed 'on the go'.

Share of importance of portable meals' characteristics of U.S. consumers in 2012, by generation*

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Release date

June 2012

Region

United States

Survey time period

May 15 to May 22, 2012

Number of respondents

1,000**

Age group

18 years and older

Special properties

U.S. consumers

Supplementary notes

* The original question ran as follows: 'For meals 'on the go' (portable meals) cooked/prepared at home, how important are these attributes using the following scale?' The figures include characteristics which were rated as extremely important.
** n = 500 Millennials and 500 Baby Bommers. Millennials are aged between 18 and 31 years. Baby Boomers are aged between 48 and 66.

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