Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type

This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2018, by type. Penetration of social network usage was highest, at 68.4 percent, in 2018.

Share of businesses using social media in the United Kingdom (UK) from 2012 to 2018, by type of social media

Type of social media201220132014201520162018
Wiki based knowledge sharing tools6.4%4.4%4.1%4.3%4.7%3.3%
Multimedia content sharing websites15.1%16%16.3%18.5%18.7%25.3%
Business blogs or microblogs23%29.1%33.4%37.2%41.9%32.4%
Social networks41.2%42.2%51.2%56.5%60.3%68.4%
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Source

Release date

November 2019

Region

United Kingdom

Survey time period

2012 to 2018

Supplementary notes

2013 estimates exclude businesses that only use social media for posting paid adverts.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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